The Entitys and Institutions of the African Union play a key role in the implementation of the mandates of the AU and continental programmes and initiatives aimed at promoting Africa’s vision of sustainable and inclusive growth and development.Being constituent part of the larger body that makes up the African Union, it is key that the brand identities of the Entitys and Institutions are aligned with the Corporate Identity to ensure that all stakeholders identify them as being part of the African Union working in service for Africa’s citizens. This visual style and guidelines represent identity and the framework for presenting. The AU Entitys brand internally and externally.This visual style guide provides the framework for how the iconography of the Entity / Institutionn is to be used in all communication material and in adherence to the overall brand identity of the African Union.The logos will be available in the six official African Union languages: English, French, Spanish, Portuguese, Swahili & Arabic.This communication style guide is a living document and your feedback will assist in its refinement. We hope you enjoy using this guide and receive great value from it to ensure we build a stronger brand identity for the Entitys and the AU.Leslie Richer Director of Information & Communication [ICD]
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